We believe: 

• Radical transparency is a competitive moat

• The best decisions incorporate the widest band of perspectives

• Efficacy requires targeted deliberation, not committees

• Full executive alignment is a prerequisite for building client trust

We manifest these beliefs by:

• Recording all investment rationale and making it public

• Recording the due diligence process when agreed with a manager and making it public

• Soliciting comments from the wider global investment community

• Investing 100% of liquid net worth alongside clients

We generate revenue by:

• Managing funds charging nominal management fees to cover overhead

• 10% performance fees over the risk-free rate to incentivise alpha generation and high quality portfolio construction

• Revenue sharing agreements with industry partners

• Monetising content via social media

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